Rare Blue
Also known as: Magic Ink, Blueshift, Bright Greek, Scuff Blue
Rare Blue is what happens when blue turns medium and vivid. The effect is cool and professional, made for SaaS products and finance apps. Because it leans cool, balancing it with a brown keeps a palette from feeling one-note. Accessibility-wise, it clears AA for text on white at 6.42:1.
Rare Blue color codes
- HEX
- #0044FF
- RGB
- rgb(0, 68, 255)
- RGBA
- rgba(0, 68, 255, 1)
- HSL
- hsl(224, 100%, 50%)
- HSV
- hsv(224, 100%, 100%)
- CMYK
- cmyk(100%, 73%, 0%, 0%)
- LAB
- lab(38.2 44.1 -97.6)
- OKLCH
- oklch(50.7% 0.277 263.7)
Color intelligence
Displays accurately on every screen. Vivid colors like this typically lose some intensity in CMYK print — request a physical proof for brand-critical work.
Temperature
cool
Nearest standard colors
- CSS: blue#0000FF · ΔE 9.1
- RAL 5009 — Azure blue#2E5978 · ΔE 13.4 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck — Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Rare Blue works
- Web & UI: Use it directly for text on light surfaces; it clears AA contrast without adjustment.
- Interiors: Use it where you want the eye to land — front door, built-ins, or one bold wall.
- Fashion: One garment in this color carries an outfit; two starts to compete.
- Branding: The safest brand-primary family there is; differentiate with an unexpected accent.
- Web & UI: Reads as an interactive accent: fills, hovers, focus rings. Keep body text in a darker neutral.
- Branding: Best in a brand's supporting palette — packaging interiors, patterns, campaign accents.
Copy as — every ecosystem
Tints, shades, and tones of Rare Blue
Tints (lighter)
Shades (darker)
Color harmonies
Palettes built from Rare Blue by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Contrast & accessibility
Aa — on white
contrast 6.42:1
AA passAAA failAA large pass
Aa — on black
contrast 3.27:1
AA failAAA failAA large pass
Best text color on a Rare Blue background: #ffffff
Palettes featuring Rare Blue
Rare Blue with its complement
Soft neighbors of Rare Blue
Rare Blue triad
Similar colors
- Magic Ink#0247FE · ΔE 0.7
- Vivid Blue#152EFF · ΔE 4.6
- Warm Blue#4B57DB · ΔE 6.3
- Blurple#5539CC · ΔE 7.7
- Bluebonnet#1C1CF0 · ΔE 8.0
- Arcane Brew#5260E1 · ΔE 8.4
Looking for maximum contrast instead? The complement of Rare Blue is closest to Alligator.
Rare Blue FAQs
What color is Rare Blue?
Rare Blue is a medium blue with the hex code #0044FF. In HSL terms it has a hue of 224°, 100% saturation, and 50% lightness.
What is the hex code for Rare Blue?
The hex code for Rare Blue is #0044FF. In RGB it's rgb(0, 68, 255), and in CMYK it's cmyk(100%, 73%, 0%, 0%).
What colors go well with Rare Blue?
Rare Blue pairs naturally with brown tones from its complementary harmony. Its own tints and shades always work as a monochrome scheme.
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