Red
Also known as: Rainbow’s Outer Rim, Left on Red, Candy Apple Red, Fire Engine
Red sits on the warm side of the spectrum: a vivid red that feels passionate and urgent. Try it in food branding and sale banners. Match it with cyan accents when the design calls for energy over calm. Accessibility-wise, it needs a dark backdrop — 5.25:1 on black clears AA.
Red color codes
- HEX
- #FF0000
- RGB
- rgb(255, 0, 0)
- RGBA
- rgba(255, 0, 0, 1)
- HSL
- hsl(0, 100%, 50%)
- HSV
- hsv(0, 100%, 100%)
- CMYK
- cmyk(0%, 100%, 100%, 0%)
- LAB
- lab(54.3 80.8 69.9)
- OKLCH
- oklch(62.8% 0.258 29.2)
Color intelligence
Displays accurately on every screen. Vivid colors like this typically lose some intensity in CMYK print — request a physical proof for brand-critical work.
Temperature
warm
Nearest standard colors
- CSS: red#FF0000 · ΔE 0.0
- RAL 3026 — Luminous bright red#FF0000 · ΔE 0.0 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck — Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Red works
- Web & UI: Best as a button fill, badge, or accent — pair it with white text only at large sizes, and check contrast.
- Interiors: Strong for a whole room, excellent in doses: an accent wall, cabinetry, or a statement chair.
- Fashion: Wears best as the statement piece — a top, scarf, or shoes — against neutral basics.
- Branding: High-energy brand material: strong for food, fitness, and youth-facing marks — use sparingly in UI.
- Web & UI: A supporting-cast color for UI: chart fills, tags, empty-state illustrations — not text.
- Branding: A secondary brand color by nature: it supports a stronger primary and shines in illustration.
Copy as — every ecosystem
Tints, shades, and tones of Red
Tints (lighter)
Shades (darker)
Color harmonies
Palettes built from Red by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Contrast & accessibility
Aa — on white
contrast 4.00:1
AA failAAA failAA large pass
Aa — on black
contrast 5.25:1
AA passAAA failAA large pass
Best text color on a Red background: #000000
Palettes featuring Red
Red with its complement
Soft neighbors of Red
Red triad
Similar colors
- Thai Hot#FE1C06 · ΔE 0.9
- Spicy#FF1111 · ΔE 1.4
- Scarlet#FF2400 · ΔE 2.0
- Vermilion#F4320C · ΔE 2.5
- Arcade Fire#EE3311 · ΔE 2.9
- Red Stop#FF2222 · ΔE 3.5
Looking for maximum contrast instead? The complement of Red is closest to Oasis.
Red FAQs
What color is Red?
Red is a medium red with the hex code #FF0000. In HSL terms it has a hue of 0°, 100% saturation, and 50% lightness.
What is the hex code for Red?
The hex code for Red is #FF0000. In RGB it's rgb(255, 0, 0), and in CMYK it's cmyk(0%, 100%, 100%, 0%).
What colors go well with Red?
Red pairs naturally with cyan tones from its complementary harmony. Its own tints and shades always work as a monochrome scheme.
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