Rum
Also known as: Burnt Ash, Iris Petal, Vintage Grape, Silverado
Rum is a medium, muted gray that reads as neutral and understated. It shines in minimal interfaces and architecture. Because it leans neutral, balancing it with a gray keeps a palette from feeling one-note. Accessibility-wise, it clears AA for text on white at 5.44:1.
Rum color codes
- HEX
- #716675
- RGB
- rgb(113, 102, 117)
- RGBA
- rgba(113, 102, 117, 1)
- HSL
- hsl(284, 7%, 43%)
- HSV
- hsv(284, 13%, 46%)
- CMYK
- cmyk(3%, 13%, 0%, 54%)
- LAB
- lab(44.6 6.8 -6.8)
- OKLCH
- oklch(52.6% 0.027 317.1)
Color intelligence
Displays accurately on every screen and translates well to print.
Temperature
neutral, leaning cool
subtle purple undertone in this near-neutral
Nearest standard colors
- CSS: dimgray#696969 · ΔE 10.0
- RAL 4012 — Pearl blackberry#6B6880 · ΔE 4.9 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck — Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Rum works
- Web & UI: Use it directly for text on light surfaces; it clears AA contrast without adjustment.
- Interiors: Use it where you want the eye to land — front door, built-ins, or one bold wall.
- Fashion: Works as a base layer or outerwear tone that lets brighter pieces do the talking.
- Branding: As a brand anchor it reads established and tactile; pair with a single vivid accent for energy.
- Web & UI: Use it decoratively — dividers, chart series, illustration accents — and let neutrals carry the type.
- Fashion: One garment in this color carries an outfit; two starts to compete.
Copy as — every ecosystem
Tints, shades, and tones of Rum
Tints (lighter)
Shades (darker)
Color harmonies
Palettes built from Rum by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Contrast & accessibility
Aa — on white
contrast 5.44:1
AA passAAA failAA large pass
Aa — on black
contrast 3.86:1
AA failAAA failAA large pass
Best text color on a Rum background: #ffffff
Palettes featuring Rum
Rum with its complement
Soft neighbors of Rum
Rum triad
Similar colors
- Mamba#766D7C · ΔE 2.7
- Chimaera#74626D · ΔE 3.5
- Moonscape#806B77 · ΔE 4.9
- Excalibur#676168 · ΔE 5.2
- Smoky#605D6B · ΔE 5.5
- Fedora#625665 · ΔE 5.8
Looking for maximum contrast instead? The complement of Rum is closest to Hinterland.
Rum FAQs
What color is Rum?
Rum is a medium gray with the hex code #716675. In HSL terms it has a hue of 284°, 7% saturation, and 43% lightness.
What is the hex code for Rum?
The hex code for Rum is #716675. In RGB it's rgb(113, 102, 117), and in CMYK it's cmyk(3%, 13%, 0%, 54%).
What colors go well with Rum?
Rum pairs naturally with gray tones from its complementary harmony. Its own tints and shades always work as a monochrome scheme.
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