Voodoo
Also known as: Red Onion , Vincotto , Barossa , Disappearing Purple
As a rich take on pink, Voodoo carries playful and warm energy that suits children's products and soft backgrounds. Set it against a green accent when you want the combination to pop. It's dark enough to use for text on white backgrounds (11.82:1, passes WCAG AA).
Reference
Voodoo color codes
- HEX
- #443240
- RGB
- rgb(68, 50, 64)
- RGBA
- rgba(68, 50, 64, 1)
- HSL
- hsl(313, 15%, 23%)
- HSV
- hsv(313, 26%, 27%)
- CMYK
- cmyk(0%, 26%, 6%, 73%)
- LAB
- lab(23.3 10.5 -5.5)
- OKLCH
- oklch(34.3% 0.034 334.3)
Analysis
Color intelligence
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Gamut
The full range of colors a device or space can show. sRGB is the common screen gamut; Display P3 is wider. A color outside a gamut cannot be shown accurately there and must be mapped inward.Full glossary entry →Displays accurately on every screen and translates well to print.
Temperature
Undertone
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neutral, leaning warm
subtle pink undertone in this near-neutral
Nearest standard colors
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →- CSS: darkslateblue #483D8B · ΔE 19.3
- RAL 3007: Black red #402225 · ΔE 8.8 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck. Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Voodoo works
- Web & UI: Dark enough for body text and icons on white backgrounds. It passes WCAG AA as-is.
- Interiors: Strong for a whole room, excellent in doses: an accent wall, cabinetry, or a statement chair.
- Fashion: A wardrobe neutral: it anchors outfits and pairs with nearly any accent color.
- Branding: Premium territory: beauty, creative tools, and boutique brands lean on this range.
- Web & UI: A supporting-cast color for UI: chart fills, tags, and empty-state illustrations, but not text.
- Fashion: Wears best as the statement piece, a top, scarf, or shoes, against neutral basics.
Copy as: every ecosystem
Variations
Tints, shades, and tones of Voodoo
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →Tints (lighter)
Shades (darker)
Harmonies
Color harmonies
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →Palettes built from Voodoo by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Accessibility
Contrast & accessibility
Aa on white
contrast 11.82:1
AA pass AAA pass AA large pass
Aa on black
contrast 1.78:1
AA fail AAA fail AA large fail
Best text color on a Voodoo background: #ffffff
Palettes
Palettes featuring Voodoo
Voodoo with its complement
Soft neighbors of Voodoo
Voodoo triad
Explore
Similar colors
- Melanzane #342931 · ΔE 5.4
- Maharaja #3F354F · ΔE 6.1
- Black Magic #4F4554 · ΔE 6.7
- Castro #44232F · ΔE 6.9
- Aubergine #372528 · ΔE 7.0
- Havana #3B2B2C · ΔE 7.2
Looking for maximum contrast instead? The complement of Voodoo is closest to Everglade .
FAQ
Voodoo FAQs
What color is Voodoo?
Voodoo is a dark pink with the hex code #443240. In HSL terms it has a hue of 313°, 15% saturation, and 23% lightness.
What is the hex code for Voodoo?
The hex code for Voodoo is #443240. In RGB it's rgb(68, 50, 64), and in CMYK it's cmyk(0%, 26%, 6%, 73%).
What colors go well with Voodoo?
Voodoo pairs naturally with green tones from its complementary harmony. Its own tints and shades always work as a monochrome scheme.
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