Wild Berry
Also known as: Zangief’s Chest, Red Pear, Red Candle, Kokiake Brown
As a rich take on red, Wild Berry carries passionate and urgent energy that suits sale banners and sportswear. Wild Berry plays well with cyan tones — the harmonies below show exactly which ones. It's dark enough to use for text on white backgrounds (8.21:1, passes WCAG AA).
Wild Berry color codes
- HEX
- #7E3A3C
- RGB
- rgb(126, 58, 60)
- RGBA
- rgba(126, 58, 60, 1)
- HSL
- hsl(358, 37%, 36%)
- HSV
- hsv(358, 54%, 49%)
- CMYK
- cmyk(0%, 54%, 52%, 51%)
- LAB
- lab(33.9 30.2 13.5)
- OKLCH
- oklch(43.8% 0.095 19.9)
Color intelligence
Displays accurately on every screen and translates well to print.
Temperature
warm
Nearest standard colors
- CSS: brown#A52A2A · ΔE 10.0
- RAL 3009 — Oxide red#703731 · ΔE 4.4 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck — Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Wild Berry works
- Web & UI: Dark enough for body text and icons on white backgrounds — it passes WCAG AA as-is.
- Interiors: Strong for a whole room, excellent in doses: an accent wall, cabinetry, or a statement chair.
- Fashion: Wears best as the statement piece — a top, scarf, or shoes — against neutral basics.
- Branding: A secondary brand color by nature: it supports a stronger primary and shines in illustration.
- Web & UI: A supporting-cast color for UI: chart fills, tags, empty-state illustrations — not text.
Copy as — every ecosystem
Tints, shades, and tones of Wild Berry
Tints (lighter)
Shades (darker)
Color harmonies
Palettes built from Wild Berry by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Contrast & accessibility
Aa — on white
contrast 8.21:1
AA passAAA passAA large pass
Aa — on black
contrast 2.56:1
AA failAAA failAA large fail
Best text color on a Wild Berry background: #ffffff
Palettes featuring Wild Berry
Wild Berry with its complement
Soft neighbors of Wild Berry
Wild Berry triad
Similar colors
- Cuba Libre#73383C · ΔE 2.8
- Blood Oath#85323C · ΔE 3.1
- Paprika#7C2D37 · ΔE 3.6
- Silk Satin#8B4248 · ΔE 3.7
- Sly Fox#804741 · ΔE 4.5
- Red Robin#7D4138 · ΔE 4.6
Looking for maximum contrast instead? The complement of Wild Berry is closest to Beau Vert.
Wild Berry FAQs
What color is Wild Berry?
Wild Berry is a dark red with the hex code #7E3A3C. In HSL terms it has a hue of 358°, 37% saturation, and 36% lightness.
What is the hex code for Wild Berry?
The hex code for Wild Berry is #7E3A3C. In RGB it's rgb(126, 58, 60), and in CMYK it's cmyk(0%, 54%, 52%, 51%).
What colors go well with Wild Berry?
Wild Berry pairs naturally with cyan tones from its complementary harmony. Its own tints and shades always work as a monochrome scheme.
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