Wild Berry
Also known as: Zangief’s Chest , Red Pear , Red Candle , Kokiake Brown
Wild Berry is what happens when red turns rich and gentle. The effect is passionate and urgent, made for sale banners and sportswear. Wild Berry plays well with cyan tones. The harmonies below show which ones. It's dark enough to use for text on white backgrounds (8.21:1, passes WCAG AA).
Reference
Wild Berry color codes
- HEX
- #7E3A3C
- RGB
- rgb(126, 58, 60)
- RGBA
- rgba(126, 58, 60, 1)
- HSL
- hsl(358, 37%, 36%)
- HSV
- hsv(358, 54%, 49%)
- CMYK
- cmyk(0%, 54%, 52%, 51%)
- LAB
- lab(33.9 30.2 13.5)
- OKLCH
- oklch(43.8% 0.095 19.9)
Analysis
Color intelligence
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Gamut
The full range of colors a device or space can show. sRGB is the common screen gamut; Display P3 is wider. A color outside a gamut cannot be shown accurately there and must be mapped inward.Full glossary entry →Displays accurately on every screen and translates well to print.
Temperature
Undertone
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warm
Nearest standard colors
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →- CSS: brown #A52A2A · ΔE 10.0
- RAL 3009: Oxide red #703731 · ΔE 4.4 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck. Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Wild Berry works
- Web & UI: Dark enough for body text and icons on white backgrounds. It passes WCAG AA as-is.
- Interiors: Strong for a whole room, excellent in doses: an accent wall, cabinetry, or a statement chair.
- Fashion: Wears best as the statement piece, a top, scarf, or shoes, against neutral basics.
- Branding: A secondary brand color by nature: it supports a stronger primary and shines in illustration.
- Web & UI: A supporting-cast color for UI: chart fills, tags, and empty-state illustrations, but not text.
Copy as: every ecosystem
Variations
Tints, shades, and tones of Wild Berry
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →Tints (lighter)
Shades (darker)
Harmonies
Color harmonies
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →Palettes built from Wild Berry by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Accessibility
Contrast & accessibility
Aa on white
contrast 8.21:1
AA pass AAA pass AA large pass
Aa on black
contrast 2.56:1
AA fail AAA fail AA large fail
Best text color on a Wild Berry background: #ffffff
Palettes
Palettes featuring Wild Berry
Wild Berry with its complement
Soft neighbors of Wild Berry
Wild Berry triad
Explore
Similar colors
- Cuba Libre #73383C · ΔE 2.8
- Blood Oath #85323C · ΔE 3.1
- Paprika #7C2D37 · ΔE 3.6
- Silk Satin #8B4248 · ΔE 3.7
- Sly Fox #804741 · ΔE 4.5
- Red Robin #7D4138 · ΔE 4.6
Looking for maximum contrast instead? The complement of Wild Berry is closest to Beau Vert .
FAQ
Wild Berry FAQs
What color is Wild Berry?
Wild Berry is a dark red with the hex code #7E3A3C. In HSL terms it has a hue of 358°, 37% saturation, and 36% lightness.
What is the hex code for Wild Berry?
The hex code for Wild Berry is #7E3A3C. In RGB it's rgb(126, 58, 60), and in CMYK it's cmyk(0%, 54%, 52%, 51%).
What colors go well with Wild Berry?
Wild Berry pairs naturally with cyan tones from its complementary harmony. Its own tints and shades always work as a monochrome scheme.
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