Wild Thing
Also known as: Federation Brown , Smoked Flamingo , Twinberry , Folklore
Few reds feel this gentle. Wild Thing leans warm and bold and energetic, which points it toward food branding and sale banners. Set it against a cyan accent when you want the combination to pop. It's dark enough to use for text on white backgrounds (8.70:1, passes WCAG AA).
Reference
Wild Thing color codes
- HEX
- #654243
- RGB
- rgb(101, 66, 67)
- RGBA
- rgba(101, 66, 67, 1)
- HSL
- hsl(358, 21%, 33%)
- HSV
- hsv(358, 35%, 40%)
- CMYK
- cmyk(0%, 35%, 34%, 60%)
- LAB
- lab(32.1 15.7 5.9)
- OKLCH
- oklch(41.9% 0.049 17.5)
Analysis
Color intelligence
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Gamut
The full range of colors a device or space can show. sRGB is the common screen gamut; Display P3 is wider. A color outside a gamut cannot be shown accurately there and must be mapped inward.Full glossary entry →Displays accurately on every screen and translates well to print.
Temperature
Undertone
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neutral, leaning warm
Nearest standard colors
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →- CSS: brown #A52A2A · ΔE 16.9
- RAL 8015: Chestnut brown #633A34 · ΔE 4.6 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck. Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Wild Thing works
- Web & UI: Use it directly for text on light surfaces; it clears AA contrast without adjustment.
- Interiors: Use it where you want the eye to land: a front door, built-ins, or one bold wall.
- Fashion: Works as a base layer or outerwear tone that lets brighter pieces do the talking.
- Branding: Best in a brand's supporting palette: packaging interiors, patterns, campaign accents.
- Web & UI: Use it decoratively for dividers, chart series, and illustration accents, and let neutrals carry the type.
- Fashion: One garment in this color carries an outfit; two starts to compete.
Copy as: every ecosystem
Variations
Tints, shades, and tones of Wild Thing
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →Tints (lighter)
Shades (darker)
Harmonies
Color harmonies
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →Palettes built from Wild Thing by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Accessibility
Contrast & accessibility
Aa on white
contrast 8.70:1
AA pass AAA pass AA large pass
Aa on black
contrast 2.41:1
AA fail AAA fail AA large fail
Best text color on a Wild Thing background: #ffffff
Palettes
Palettes featuring Wild Thing
Wild Thing with its complement
Soft neighbors of Wild Thing
Wild Thing triad
Explore
Similar colors
- Red Rumour #693F43 · ΔE 2.4
- Liver #654A46 · ΔE 4.3
- Wine Stain #69444F · ΔE 4.6
- Brunette #664238 · ΔE 5.3
- Mustang #5E4A47 · ΔE 6.3
- Cuba Libre #73383C · ΔE 6.4
Looking for maximum contrast instead? The complement of Wild Thing is closest to Lacrosse .
FAQ
Wild Thing FAQs
What color is Wild Thing?
Wild Thing is a dark red with the hex code #654243. In HSL terms it has a hue of 358°, 21% saturation, and 33% lightness.
What is the hex code for Wild Thing?
The hex code for Wild Thing is #654243. In RGB it's rgb(101, 66, 67), and in CMYK it's cmyk(0%, 35%, 34%, 60%).
What colors go well with Wild Thing?
Wild Thing pairs naturally with cyan tones from its complementary harmony, and with green accents from its split-complementary palette. Its own tints and shades always work as a monochrome scheme.
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