Wild Thing
Also known as: Federation Brown, Smoked Flamingo, Twinberry, Folklore
Expect bold and energetic associations from Wild Thing — a rich red well suited to food branding and sale banners. Set it against a cyan accent when you want the combination to pop. It's dark enough to use for text on white backgrounds (8.70:1, passes WCAG AA).
Wild Thing color codes
- HEX
- #654243
- RGB
- rgb(101, 66, 67)
- RGBA
- rgba(101, 66, 67, 1)
- HSL
- hsl(358, 21%, 33%)
- HSV
- hsv(358, 35%, 40%)
- CMYK
- cmyk(0%, 35%, 34%, 60%)
- LAB
- lab(32.1 15.7 5.9)
- OKLCH
- oklch(41.9% 0.049 17.5)
Color intelligence
Displays accurately on every screen and translates well to print.
Temperature
neutral, leaning warm
Nearest standard colors
- CSS: brown#A52A2A · ΔE 16.9
- RAL 8015 — Chestnut brown#633A34 · ΔE 4.6 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck — Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Wild Thing works
- Web & UI: Use it directly for text on light surfaces; it clears AA contrast without adjustment.
- Interiors: Use it where you want the eye to land — front door, built-ins, or one bold wall.
- Fashion: Works as a base layer or outerwear tone that lets brighter pieces do the talking.
- Branding: Best in a brand's supporting palette — packaging interiors, patterns, campaign accents.
- Web & UI: Use it decoratively — dividers, chart series, illustration accents — and let neutrals carry the type.
- Fashion: One garment in this color carries an outfit; two starts to compete.
Copy as — every ecosystem
Tints, shades, and tones of Wild Thing
Tints (lighter)
Shades (darker)
Color harmonies
Palettes built from Wild Thing by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Contrast & accessibility
Aa — on white
contrast 8.70:1
AA passAAA passAA large pass
Aa — on black
contrast 2.41:1
AA failAAA failAA large fail
Best text color on a Wild Thing background: #ffffff
Palettes featuring Wild Thing
Wild Thing with its complement
Soft neighbors of Wild Thing
Wild Thing triad
Similar colors
- Red Rumour#693F43 · ΔE 2.4
- Liver#654A46 · ΔE 4.3
- Wine Stain#69444F · ΔE 4.6
- Brunette#664238 · ΔE 5.3
- Mustang#5E4A47 · ΔE 6.3
- Cuba Libre#73383C · ΔE 6.4
Looking for maximum contrast instead? The complement of Wild Thing is closest to Lacrosse.
Wild Thing FAQs
What color is Wild Thing?
Wild Thing is a dark red with the hex code #654243. In HSL terms it has a hue of 358°, 21% saturation, and 33% lightness.
What is the hex code for Wild Thing?
The hex code for Wild Thing is #654243. In RGB it's rgb(101, 66, 67), and in CMYK it's cmyk(0%, 35%, 34%, 60%).
What colors go well with Wild Thing?
Wild Thing pairs naturally with cyan tones from its complementary harmony, and with green accents from its split-complementary palette. Its own tints and shades always work as a monochrome scheme.
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