Red Rumour
Also known as: Imperial Jewel , Beetroot , Purplish Brown , Vineyard Wine
Few reds feel this gentle. Red Rumour leans warm and bold and energetic, which points it toward sportswear and call-to-action buttons. Reach for a cyan companion shade to give Red Rumour maximum contrast. Accessibility-wise, it clears AA for text on white at 8.78:1.
Reference
Red Rumour color codes
- HEX
- #693F43
- RGB
- rgb(105, 63, 67)
- RGBA
- rgba(105, 63, 67, 1)
- HSL
- hsl(354, 25%, 33%)
- HSV
- hsv(354, 40%, 41%)
- CMYK
- cmyk(0%, 40%, 36%, 59%)
- LAB
- lab(31.9 19.2 5.7)
- OKLCH
- oklch(41.9% 0.059 13.7)
Analysis
Color intelligence
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Gamut
The full range of colors a device or space can show. sRGB is the common screen gamut; Display P3 is wider. A color outside a gamut cannot be shown accurately there and must be mapped inward.Full glossary entry →Displays accurately on every screen and translates well to print.
Temperature
Undertone
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warm
Nearest standard colors
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →- CSS: brown #A52A2A · ΔE 16.0
- RAL 8015: Chestnut brown #633A34 · ΔE 5.1 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck. Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Red Rumour works
- Web & UI: Use it directly for text on light surfaces; it clears AA contrast without adjustment.
- Interiors: Use it where you want the eye to land: a front door, built-ins, or one bold wall.
- Fashion: One garment in this color carries an outfit; two starts to compete.
- Branding: Best in a brand's supporting palette: packaging interiors, patterns, campaign accents.
- Web & UI: Use it decoratively for dividers, chart series, and illustration accents, and let neutrals carry the type.
Copy as: every ecosystem
Variations
Tints, shades, and tones of Red Rumour
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →Tints (lighter)
Shades (darker)
Harmonies
Color harmonies
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →Palettes built from Red Rumour by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Accessibility
Contrast & accessibility
Aa on white
contrast 8.78:1
AA pass AAA pass AA large pass
Aa on black
contrast 2.39:1
AA fail AAA fail AA large fail
Best text color on a Red Rumour background: #ffffff
Palettes
Palettes featuring Red Rumour
Red Rumour with its complement
Soft neighbors of Red Rumour
Red Rumour triad
Explore
Similar colors
- Wild Thing #654243 · ΔE 2.4
- Wine Stain #69444F · ΔE 3.9
- Cuba Libre #73383C · ΔE 4.4
- Jazz #5F2C2F · ΔE 6.0
- Arcane Red #6A2F2F · ΔE 6.4
- Wild Berry #7E3A3C · ΔE 6.6
Looking for maximum contrast instead? The complement of Red Rumour is closest to Lacrosse .
FAQ
Red Rumour FAQs
What color is Red Rumour?
Red Rumour is a dark red with the hex code #693F43. In HSL terms it has a hue of 354°, 25% saturation, and 33% lightness.
What is the hex code for Red Rumour?
The hex code for Red Rumour is #693F43. In RGB it's rgb(105, 63, 67), and in CMYK it's cmyk(0%, 40%, 36%, 59%).
What colors go well with Red Rumour?
Red Rumour pairs naturally with cyan tones from its complementary harmony, and with green accents from its split-complementary palette. Its own tints and shades always work as a monochrome scheme.
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