Red Rumour
Also known as: Imperial Jewel, Beetroot, Purplish Brown, Vineyard Wine
Red Rumour sits on the warm side of the spectrum: a gentle red that feels bold and energetic. Try it in sportswear and call-to-action buttons. Reach for a cyan companion shade to give Red Rumour maximum contrast. Accessibility-wise, it clears AA for text on white at 8.78:1.
Red Rumour color codes
- HEX
- #693F43
- RGB
- rgb(105, 63, 67)
- RGBA
- rgba(105, 63, 67, 1)
- HSL
- hsl(354, 25%, 33%)
- HSV
- hsv(354, 40%, 41%)
- CMYK
- cmyk(0%, 40%, 36%, 59%)
- LAB
- lab(31.9 19.2 5.7)
- OKLCH
- oklch(41.9% 0.059 13.7)
Color intelligence
Displays accurately on every screen and translates well to print.
Temperature
warm
Nearest standard colors
- CSS: brown#A52A2A · ΔE 16.0
- RAL 8015 — Chestnut brown#633A34 · ΔE 5.1 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck — Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Red Rumour works
- Web & UI: Use it directly for text on light surfaces; it clears AA contrast without adjustment.
- Interiors: Use it where you want the eye to land — front door, built-ins, or one bold wall.
- Fashion: One garment in this color carries an outfit; two starts to compete.
- Branding: Best in a brand's supporting palette — packaging interiors, patterns, campaign accents.
- Web & UI: Use it decoratively — dividers, chart series, illustration accents — and let neutrals carry the type.
Copy as — every ecosystem
Tints, shades, and tones of Red Rumour
Tints (lighter)
Shades (darker)
Color harmonies
Palettes built from Red Rumour by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Contrast & accessibility
Aa — on white
contrast 8.78:1
AA passAAA passAA large pass
Aa — on black
contrast 2.39:1
AA failAAA failAA large fail
Best text color on a Red Rumour background: #ffffff
Palettes featuring Red Rumour
Red Rumour with its complement
Soft neighbors of Red Rumour
Red Rumour triad
Similar colors
- Wild Thing#654243 · ΔE 2.4
- Wine Stain#69444F · ΔE 3.9
- Cuba Libre#73383C · ΔE 4.4
- Jazz#5F2C2F · ΔE 6.0
- Arcane Red#6A2F2F · ΔE 6.4
- Wild Berry#7E3A3C · ΔE 6.6
Looking for maximum contrast instead? The complement of Red Rumour is closest to Lacrosse.
Red Rumour FAQs
What color is Red Rumour?
Red Rumour is a dark red with the hex code #693F43. In HSL terms it has a hue of 354°, 25% saturation, and 33% lightness.
What is the hex code for Red Rumour?
The hex code for Red Rumour is #693F43. In RGB it's rgb(105, 63, 67), and in CMYK it's cmyk(0%, 40%, 36%, 59%).
What colors go well with Red Rumour?
Red Rumour pairs naturally with cyan tones from its complementary harmony, and with green accents from its split-complementary palette. Its own tints and shades always work as a monochrome scheme.
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