Airbnb named its coral-pink 'Rausch' after the street of its first office; the Belo mark stands for belonging.
The palette
The colors, one by one
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Rausch#FF5A5F
In a palette, this pink tone signals warmth, playfulness, and approachability.
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Babu#00A699
In a palette, this cyan tone signals clarity, calm, and technology.
Widely published brand identity colors, shown as an approximate reference for design and study. No logos or brand marks are reproduced.
Reference
Hex and RGB reference
| Color | Hex | RGB |
|---|---|---|
| Rausch | #FF5A5F | 255, 90, 95 |
| Babu | #00A699 | 0, 166, 153 |
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