Instagram's identity moved from a skeuomorphic camera to a warm gradient of purple, pink, and orange evoking a sunset.
The palette
The colors, one by one
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Instagram Pink#E1306C
In a palette, this red tone signals energy, urgency, and appetite.
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Orange#F77737
In a palette, this orange tone signals warmth, friendliness, and affordable fun.
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Purple#833AB4
In a palette, this purple tone signals creativity, luxury, and imagination.
Widely published brand identity colors, shown as an approximate reference for design and study. No logos or brand marks are reproduced.
Reference
Hex and RGB reference
| Color | Hex | RGB |
|---|---|---|
| Instagram Pink | #E1306C | 225, 48, 108 |
| Orange | #F77737 | 247, 119, 55 |
| Purple | #833AB4 | 131, 58, 180 |
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