Apple retired its rainbow logo decades ago for a restrained monochrome palette that signals minimalism and premium simplicity.
The palette
The colors, one by one
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Apple Black#000000
In a palette, this black tone signals authority, sophistication, and premium weight.
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Silver#A3AAAE
In a palette, this gray tone signals neutrality, professionalism, and restraint.
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White#FFFFFF
In a palette, this white tone signals simplicity, clarity, and space.
Widely published brand identity colors, shown as an approximate reference for design and study. No logos or brand marks are reproduced.
Reference
Hex and RGB reference
| Color | Hex | RGB |
|---|---|---|
| Apple Black | #000000 | 0, 0, 0 |
| Silver | #A3AAAE | 163, 170, 174 |
| White | #FFFFFF | 255, 255, 255 |
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