The red widget and blue wordmark reference the Greek delta triangle at the heart of the brand.
The palette
The colors, one by one
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Delta Blue#003268
In a palette, this blue tone signals trust, stability, and competence.
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Red#E51937
In a palette, this red tone signals energy, urgency, and appetite.
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White#FFFFFF
In a palette, this white tone signals simplicity, clarity, and space.
Widely published brand identity colors, shown as an approximate reference for design and study. No logos or brand marks are reproduced.
Reference
Hex and RGB reference
| Color | Hex | RGB |
|---|---|---|
| Delta Blue | #003268 | 0, 50, 104 |
| Red | #E51937 | 229, 25, 55 |
| White | #FFFFFF | 255, 255, 255 |
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