The blue, yellow, and red heart signals the low-cost carrier's friendly, approachable brand.
The palette
The colors, one by one
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Southwest Blue#304CB2
In a palette, this blue tone signals trust, stability, and competence.
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Yellow#F9B612
In a palette, this orange tone signals warmth, friendliness, and affordable fun.
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Red#E51D23
In a palette, this red tone signals energy, urgency, and appetite.
Widely published brand identity colors, shown as an approximate reference for design and study. No logos or brand marks are reproduced.
Reference
Hex and RGB reference
| Color | Hex | RGB |
|---|---|---|
| Southwest Blue | #304CB2 | 48, 76, 178 |
| Yellow | #F9B612 | 249, 182, 18 |
| Red | #E51D23 | 229, 29, 35 |
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