The navy and blue globe motif reflects United's role as a global carrier.
The palette
The colors, one by one
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United Navy#002244
In a palette, this blue tone signals trust, stability, and competence.
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Blue#3399CC
In a palette, this blue tone signals trust, stability, and competence.
Widely published brand identity colors, shown as an approximate reference for design and study. No logos or brand marks are reproduced.
Reference
Hex and RGB reference
| Color | Hex | RGB |
|---|---|---|
| United Navy | #002244 | 0, 34, 68 |
| Blue | #3399CC | 51, 153, 204 |
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