Uber's stark black-and-white wordmark projects a utilitarian, modern identity for its global mobility platform.
The palette
The colors, one by one
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Uber Black#000000
In a palette, this black tone signals authority, sophistication, and premium weight.
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White#FFFFFF
In a palette, this white tone signals simplicity, clarity, and space.
Widely published brand identity colors, shown as an approximate reference for design and study. No logos or brand marks are reproduced.
Reference
Hex and RGB reference
| Color | Hex | RGB |
|---|---|---|
| Uber Black | #000000 | 0, 0, 0 |
| White | #FFFFFF | 255, 255, 255 |
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