Bloody Mary
Also known as: Bullseye , Harlock’s Cape , International Orange , Red Sentinel
Quietly passionate and urgent, Bloody Mary is a warm-toned red that earns its keep in call-to-action buttons and food branding. A cyan counterpart from the complementary harmony gives it the most tension. On white it reads clearly at 6.79:1 contrast, safe for body text under WCAG AA.
Reference
Bloody Mary color codes
- HEX
- #BA0105
- RGB
- rgb(186, 1, 5)
- RGBA
- rgba(186, 1, 5, 1)
- HSL
- hsl(359, 99%, 37%)
- HSV
- hsv(359, 99%, 73%)
- CMYK
- cmyk(0%, 99%, 97%, 27%)
- LAB
- lab(39.5 63.7 53.1)
- OKLCH
- oklch(49.6% 0.203 28.7)
Analysis
Color intelligence
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Gamut
The full range of colors a device or space can show. sRGB is the common screen gamut; Display P3 is wider. A color outside a gamut cannot be shown accurately there and must be mapped inward.Full glossary entry →Displays accurately on every screen. Vivid colors like this typically lose some intensity in CMYK print. Request a physical proof for brand-critical work.
Temperature
Undertone
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warm
Nearest standard colors
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →- CSS: firebrick #B22222 · ΔE 4.8
- RAL 3020: Traffic red #C1121C · ΔE 3.9 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck. Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Bloody Mary works
- Web & UI: Use it directly for text on light surfaces; it clears AA contrast without adjustment.
- Interiors: Use it where you want the eye to land: a front door, built-ins, or one bold wall.
- Fashion: One garment in this color carries an outfit; two starts to compete.
- Branding: Commands attention in logos and packaging; balance it with generous neutral space.
- Web & UI: Use it decoratively for dividers, chart series, and illustration accents, and let neutrals carry the type.
- Branding: Best in a brand's supporting palette: packaging interiors, patterns, campaign accents.
Copy as: every ecosystem
Variations
Tints, shades, and tones of Bloody Mary
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →Tints (lighter)
Shades (darker)
Harmonies
Color harmonies
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →Palettes built from Bloody Mary by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Accessibility
Contrast & accessibility
Aa on white
contrast 6.79:1
AA pass AAA fail AA large pass
Aa on black
contrast 3.09:1
AA fail AAA fail AA large pass
Best text color on a Bloody Mary background: #ffffff
Palettes
Palettes featuring Bloody Mary
Bloody Mary with its complement
Soft neighbors of Bloody Mary
Bloody Mary triad
Explore
Similar colors
- Bullseye #B9030A · ΔE 0.8
- Red Baron #BB0011 · ΔE 2.0
- Blood Kiss #C30B0A · ΔE 2.1
- Lobster #BB240C · ΔE 2.8
- Heartwarming #BF1818 · ΔE 2.9
- Bloodshed #BA271A · ΔE 3.1
Looking for maximum contrast instead? The complement of Bloody Mary is closest to Pacific .
FAQ
Bloody Mary FAQs
What color is Bloody Mary?
Bloody Mary is a dark red with the hex code #BA0105. In HSL terms it has a hue of 359°, 99% saturation, and 37% lightness.
What is the hex code for Bloody Mary?
The hex code for Bloody Mary is #BA0105. In RGB it's rgb(186, 1, 5), and in CMYK it's cmyk(0%, 99%, 97%, 27%).
What colors go well with Bloody Mary?
Bloody Mary pairs naturally with cyan tones from its complementary harmony. Its own tints and shades always work as a monochrome scheme.
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