Bullseye
Also known as: Red Sentinel , Bloody Mary , Federation of Love , Sinoper Red
Quietly passionate and urgent, Bullseye is a warm-toned red that earns its keep in sale banners and sportswear. Bullseye plays well with cyan tones. The harmonies below show which ones. It's dark enough to use for text on white backgrounds (6.82:1, passes WCAG AA).
Reference
Bullseye color codes
- HEX
- #B9030A
- RGB
- rgb(185, 3, 10)
- RGBA
- rgba(185, 3, 10, 1)
- HSL
- hsl(358, 97%, 37%)
- HSV
- hsv(358, 98%, 73%)
- CMYK
- cmyk(0%, 98%, 95%, 27%)
- LAB
- lab(39.4 63.3 51.1)
- OKLCH
- oklch(49.5% 0.201 28.3)
Analysis
Color intelligence
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Gamut
The full range of colors a device or space can show. sRGB is the common screen gamut; Display P3 is wider. A color outside a gamut cannot be shown accurately there and must be mapped inward.Full glossary entry →Displays accurately on every screen. Vivid colors like this typically lose some intensity in CMYK print. Request a physical proof for brand-critical work.
Temperature
Undertone
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warm
Nearest standard colors
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →- CSS: firebrick #B22222 · ΔE 4.1
- RAL 3020: Traffic red #C1121C · ΔE 3.3 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck. Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Bullseye works
- Web & UI: Dark enough for body text and icons on white backgrounds. It passes WCAG AA as-is.
- Interiors: Strong for a whole room, excellent in doses: an accent wall, cabinetry, or a statement chair.
- Fashion: Wears best as the statement piece, a top, scarf, or shoes, against neutral basics.
- Branding: High-energy brand material: strong for food, fitness, and youth-facing marks. Use sparingly in UI.
- Web & UI: A supporting-cast color for UI: chart fills, tags, and empty-state illustrations, but not text.
- Branding: A secondary brand color by nature: it supports a stronger primary and shines in illustration.
Copy as: every ecosystem
Variations
Tints, shades, and tones of Bullseye
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →Tints (lighter)
Shades (darker)
Harmonies
Color harmonies
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →Palettes built from Bullseye by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Accessibility
Contrast & accessibility
Aa on white
contrast 6.82:1
AA pass AAA fail AA large pass
Aa on black
contrast 3.08:1
AA fail AAA fail AA large pass
Best text color on a Bullseye background: #ffffff
Palettes
Palettes featuring Bullseye
Bullseye with its complement
Soft neighbors of Bullseye
Bullseye triad
Explore
Similar colors
- Bloody Mary #BA0105 · ΔE 0.8
- Red Baron #BB0011 · ΔE 1.3
- Blood Kiss #C30B0A · ΔE 2.3
- Heartwarming #BF1818 · ΔE 2.5
- Joyous Red #AE2719 · ΔE 2.8
- Bloodshed #BA271A · ΔE 2.9
Looking for maximum contrast instead? The complement of Bullseye is closest to Pacific .
FAQ
Bullseye FAQs
What color is Bullseye?
Bullseye is a dark red with the hex code #B9030A. In HSL terms it has a hue of 358°, 97% saturation, and 37% lightness.
What is the hex code for Bullseye?
The hex code for Bullseye is #B9030A. In RGB it's rgb(185, 3, 10), and in CMYK it's cmyk(0%, 98%, 95%, 27%).
What colors go well with Bullseye?
Bullseye pairs naturally with cyan tones from its complementary harmony. Its own tints and shades always work as a monochrome scheme.
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