Bullseye
Also known as: Red Sentinel, Bloody Mary, Federation of Love, Red Lust
Part of the red family, Bullseye pairs a rich base with a passionate and urgent presence — ideal for sale banners and sportswear. Bullseye plays well with cyan tones — the harmonies below show exactly which ones. It's dark enough to use for text on white backgrounds (6.82:1, passes WCAG AA).
Bullseye color codes
- HEX
- #B9030A
- RGB
- rgb(185, 3, 10)
- RGBA
- rgba(185, 3, 10, 1)
- HSL
- hsl(358, 97%, 37%)
- HSV
- hsv(358, 98%, 73%)
- CMYK
- cmyk(0%, 98%, 95%, 27%)
- LAB
- lab(39.4 63.3 51.1)
- OKLCH
- oklch(49.5% 0.201 28.3)
Color intelligence
Displays accurately on every screen. Vivid colors like this typically lose some intensity in CMYK print — request a physical proof for brand-critical work.
Temperature
warm
Nearest standard colors
- CSS: firebrick#B22222 · ΔE 4.1
- RAL 3020 — Traffic red#C1121C · ΔE 3.3 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck — Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Bullseye works
- Web & UI: Dark enough for body text and icons on white backgrounds — it passes WCAG AA as-is.
- Interiors: Strong for a whole room, excellent in doses: an accent wall, cabinetry, or a statement chair.
- Fashion: Wears best as the statement piece — a top, scarf, or shoes — against neutral basics.
- Branding: High-energy brand material: strong for food, fitness, and youth-facing marks — use sparingly in UI.
- Web & UI: A supporting-cast color for UI: chart fills, tags, empty-state illustrations — not text.
- Branding: A secondary brand color by nature: it supports a stronger primary and shines in illustration.
Copy as — every ecosystem
Tints, shades, and tones of Bullseye
Tints (lighter)
Shades (darker)
Color harmonies
Palettes built from Bullseye by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Contrast & accessibility
Aa — on white
contrast 6.82:1
AA passAAA failAA large pass
Aa — on black
contrast 3.08:1
AA failAAA failAA large pass
Best text color on a Bullseye background: #ffffff
Palettes featuring Bullseye
Bullseye with its complement
Soft neighbors of Bullseye
Bullseye triad
Similar colors
- Bloody Mary#BA0105 · ΔE 0.8
- Red Baron#BB0011 · ΔE 1.3
- Blood Kiss#C30B0A · ΔE 2.3
- Heartwarming#BF1818 · ΔE 2.5
- Joyous Red#AE2719 · ΔE 2.8
- Bloodshed#BA271A · ΔE 2.9
Looking for maximum contrast instead? The complement of Bullseye is closest to Pacific.
Bullseye FAQs
What color is Bullseye?
Bullseye is a dark red with the hex code #B9030A. In HSL terms it has a hue of 358°, 97% saturation, and 37% lightness.
What is the hex code for Bullseye?
The hex code for Bullseye is #B9030A. In RGB it's rgb(185, 3, 10), and in CMYK it's cmyk(0%, 98%, 95%, 27%).
What colors go well with Bullseye?
Bullseye pairs naturally with cyan tones from its complementary harmony. Its own tints and shades always work as a monochrome scheme.
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