Lifeguard
Also known as: Electric Red, Little Red Corvette, Bern Red, Level !
A vivid red with a passionate and urgent character, Lifeguard works beautifully for sportswear and call-to-action buttons. Because it leans warm, balancing it with a cyan keeps a palette from feeling one-note. On white it reads clearly at 4.85:1 contrast — safe for body text under WCAG AA.
Lifeguard color codes
- HEX
- #E50000
- RGB
- rgb(229, 0, 0)
- RGBA
- rgba(229, 0, 0, 1)
- HSL
- hsl(0, 100%, 45%)
- HSV
- hsv(0, 100%, 90%)
- CMYK
- cmyk(0%, 100%, 100%, 10%)
- LAB
- lab(48.8 74.5 64.4)
- OKLCH
- oklch(57.9% 0.238 29.2)
Color intelligence
Displays accurately on every screen. Vivid colors like this typically lose some intensity in CMYK print — request a physical proof for brand-critical work.
Temperature
warm
Nearest standard colors
- CSS: red#FF0000 · ΔE 5.6
- RAL 3028 — Pure red#E72512 · ΔE 2.4 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck — Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Lifeguard works
- Web & UI: Dark enough for body text and icons on white backgrounds — it passes WCAG AA as-is.
- Interiors: Strong for a whole room, excellent in doses: an accent wall, cabinetry, or a statement chair.
- Fashion: Wears best as the statement piece — a top, scarf, or shoes — against neutral basics.
- Branding: High-energy brand material: strong for food, fitness, and youth-facing marks — use sparingly in UI.
- Web & UI: Best as a button fill, badge, or accent — pair it with white text only at large sizes, and check contrast.
- Branding: A secondary brand color by nature: it supports a stronger primary and shines in illustration.
Copy as — every ecosystem
Tints, shades, and tones of Lifeguard
Tints (lighter)
Shades (darker)
Color harmonies
Palettes built from Lifeguard by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Contrast & accessibility
Aa — on white
contrast 4.85:1
AA passAAA failAA large pass
Aa — on black
contrast 4.33:1
AA failAAA failAA large pass
Best text color on a Lifeguard background: #ffffff
Palettes featuring Lifeguard
Lifeguard with its complement
Soft neighbors of Lifeguard
Lifeguard triad
Similar colors
- Alarm#EC0003 · ΔE 1.5
- Mario#E4000F · ΔE 1.8
- MVS Red#EE0000 · ΔE 1.9
- Stoplight#DD1111 · ΔE 2.2
- Redsurrection#D90B0B · ΔE 2.6
- Fatal Fury#DA321C · ΔE 3.0
Looking for maximum contrast instead? The complement of Lifeguard is closest to Waikiki.
Lifeguard FAQs
What color is Lifeguard?
Lifeguard is a medium red with the hex code #E50000. In HSL terms it has a hue of 0°, 100% saturation, and 45% lightness.
What is the hex code for Lifeguard?
The hex code for Lifeguard is #E50000. In RGB it's rgb(229, 0, 0), and in CMYK it's cmyk(0%, 100%, 100%, 10%).
What colors go well with Lifeguard?
Lifeguard pairs naturally with cyan tones from its complementary harmony. Its own tints and shades always work as a monochrome scheme.
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