Lifeguard
Also known as: Electric Red , Little Red Corvette , Bern Red , Level !
Few reds feel this vivid. Lifeguard leans warm and passionate and urgent, which points it toward sportswear and call-to-action buttons. Because it leans warm, balancing it with a cyan keeps a palette from feeling one-note. On white it reads clearly at 4.85:1 contrast, safe for body text under WCAG AA.
Reference
Lifeguard color codes
- HEX
- #E50000
- RGB
- rgb(229, 0, 0)
- RGBA
- rgba(229, 0, 0, 1)
- HSL
- hsl(0, 100%, 45%)
- HSV
- hsv(0, 100%, 90%)
- CMYK
- cmyk(0%, 100%, 100%, 10%)
- LAB
- lab(48.8 74.5 64.4)
- OKLCH
- oklch(57.9% 0.238 29.2)
Analysis
Color intelligence
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Gamut
The full range of colors a device or space can show. sRGB is the common screen gamut; Display P3 is wider. A color outside a gamut cannot be shown accurately there and must be mapped inward.Full glossary entry →Displays accurately on every screen. Vivid colors like this typically lose some intensity in CMYK print. Request a physical proof for brand-critical work.
Temperature
Undertone
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warm
Nearest standard colors
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →- CSS: red #FF0000 · ΔE 5.6
- RAL 3028: Pure red #E72512 · ΔE 2.4 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck. Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Lifeguard works
- Web & UI: Dark enough for body text and icons on white backgrounds. It passes WCAG AA as-is.
- Interiors: Strong for a whole room, excellent in doses: an accent wall, cabinetry, or a statement chair.
- Fashion: Wears best as the statement piece, a top, scarf, or shoes, against neutral basics.
- Branding: High-energy brand material: strong for food, fitness, and youth-facing marks. Use sparingly in UI.
- Web & UI: Best as a button fill, badge, or accent. Pair it with white text only at large sizes, and check contrast.
- Branding: A secondary brand color by nature: it supports a stronger primary and shines in illustration.
Copy as: every ecosystem
Variations
Tints, shades, and tones of Lifeguard
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →Tints (lighter)
Shades (darker)
Harmonies
Color harmonies
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →Palettes built from Lifeguard by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Accessibility
Contrast & accessibility
Aa on white
contrast 4.85:1
AA pass AAA fail AA large pass
Aa on black
contrast 4.33:1
AA fail AAA fail AA large pass
Best text color on a Lifeguard background: #ffffff
Palettes
Palettes featuring Lifeguard
Lifeguard with its complement
Soft neighbors of Lifeguard
Lifeguard triad
Explore
Similar colors
- Alarm #EC0003 · ΔE 1.5
- Mario #E4000F · ΔE 1.8
- MVS Red #EE0000 · ΔE 1.9
- Stoplight #DD1111 · ΔE 2.2
- Redsurrection #D90B0B · ΔE 2.6
- Fatal Fury #DA321C · ΔE 3.0
Looking for maximum contrast instead? The complement of Lifeguard is closest to Waikiki .
FAQ
Lifeguard FAQs
What color is Lifeguard?
Lifeguard is a medium red with the hex code #E50000. In HSL terms it has a hue of 0°, 100% saturation, and 45% lightness.
What is the hex code for Lifeguard?
The hex code for Lifeguard is #E50000. In RGB it's rgb(229, 0, 0), and in CMYK it's cmyk(0%, 100%, 100%, 10%).
What colors go well with Lifeguard?
Lifeguard pairs naturally with cyan tones from its complementary harmony. Its own tints and shades always work as a monochrome scheme.
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