MVS Red
Also known as: Helvetia Red , Alarm , Uproar Red , Spectrum Red
There is a passionate and urgent quality to MVS Red. The vivid, warm red at #EE0000 rewards call-to-action buttons and food branding. Set it against a cyan accent when you want the combination to pop. On white it reads clearly at 4.53:1 contrast, safe for body text under WCAG AA.
Reference
MVS Red color codes
- HEX
- #EE0000
- RGB
- rgb(238, 0, 0)
- RGBA
- rgba(238, 0, 0, 1)
- HSL
- hsl(0, 100%, 47%)
- HSV
- hsv(0, 100%, 93%)
- CMYK
- cmyk(0%, 100%, 100%, 7%)
- LAB
- lab(50.7 76.7 66.3)
- OKLCH
- oklch(59.6% 0.245 29.2)
Analysis
Color intelligence
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Gamut
The full range of colors a device or space can show. sRGB is the common screen gamut; Display P3 is wider. A color outside a gamut cannot be shown accurately there and must be mapped inward.Full glossary entry →Displays accurately on every screen. Vivid colors like this typically lose some intensity in CMYK print. Request a physical proof for brand-critical work.
Temperature
Undertone
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warm
Nearest standard colors
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →- CSS: red #FF0000 · ΔE 3.6
- RAL 3028: Pure red #E72512 · ΔE 1.6 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck. Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where MVS Red works
- Web & UI: Dark enough for body text and icons on white backgrounds. It passes WCAG AA as-is.
- Interiors: Strong for a whole room, excellent in doses: an accent wall, cabinetry, or a statement chair.
- Fashion: Wears best as the statement piece, a top, scarf, or shoes, against neutral basics.
- Branding: High-energy brand material: strong for food, fitness, and youth-facing marks. Use sparingly in UI.
- Web & UI: Best as a button fill, badge, or accent. Pair it with white text only at large sizes, and check contrast.
- Branding: A secondary brand color by nature: it supports a stronger primary and shines in illustration.
Copy as: every ecosystem
Variations
Tints, shades, and tones of MVS Red
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →Tints (lighter)
Shades (darker)
Harmonies
Color harmonies
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →Palettes built from MVS Red by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Accessibility
Contrast & accessibility
Aa on white
contrast 4.53:1
AA pass AAA fail AA large pass
Aa on black
contrast 4.64:1
AA pass AAA fail AA large pass
Best text color on a MVS Red background: #000000
Palettes
Palettes featuring MVS Red
MVS Red with its complement
Soft neighbors of MVS Red
MVS Red triad
Explore
Similar colors
- Alarm #EC0003 · ΔE 0.6
- Lifeguard #E50000 · ΔE 1.9
- Mario #E4000F · ΔE 2.9
- Arcade Fire #EE3311 · ΔE 3.4
- Ferocious #E2261F · ΔE 3.5
- Red #FF0000 · ΔE 3.6
Looking for maximum contrast instead? The complement of MVS Red is closest to Oasis .
FAQ
MVS Red FAQs
What color is MVS Red?
MVS Red is a medium red with the hex code #EE0000. In HSL terms it has a hue of 0°, 100% saturation, and 47% lightness.
What is the hex code for MVS Red?
The hex code for MVS Red is #EE0000. In RGB it's rgb(238, 0, 0), and in CMYK it's cmyk(0%, 100%, 100%, 7%).
What colors go well with MVS Red?
MVS Red pairs naturally with cyan tones from its complementary harmony. Its own tints and shades always work as a monochrome scheme.
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