Velvet

Nearest standard colors

• CSS: purple#800080 · ΔE 9.8
• RAL 4004 — Claret violet#691639 · ΔE 7.1 · approximate

RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck — Pantone's values are proprietary and device-dependent, so we don't print lookups.

Where Velvet works

• Web & UI: Use it directly for text on light surfaces; it clears AA contrast without adjustment.
• Interiors: Use it where you want the eye to land — front door, built-ins, or one bold wall.
• Fashion: One garment in this color carries an outfit; two starts to compete.
• Branding: Commands attention in logos and packaging; balance it with generous neutral space.
• Web & UI: Use it decoratively — dividers, chart series, illustration accents — and let neutrals carry the type.
• Branding: Signals imagination and indulgence — strong for beauty and creative-market brands.