Velvet

#750851

Also known as: Lucky Wine , Rich Purple , French Plum , Xereus Purple

On screen, Velvet registers as playful and warm: a rich pink at home in romantic branding and children's products. Match it with green accents when the design calls for energy over calm. On white it reads clearly at 11.00:1 contrast, safe for body text under WCAG AA.

Reference

Velvet color codes

HEX: #750851
RGB: rgb(117, 8, 81)
RGBA: rgba(117, 8, 81, 1)
HSL: hsl(320, 87%, 25%)
HSV: hsv(320, 93%, 46%)
CMYK: cmyk(0%, 93%, 31%, 54%)
LAB: lab(25.7 47.5 -12.3)
OKLCH: oklch(37.7% 0.153 346.9)

Analysis

Color intelligence

sRGB safe

Gamut

The full range of colors a device or space can show. sRGB is the common screen gamut; Display P3 is wider. A color outside a gamut cannot be shown accurately there and must be mapped inward.Full glossary entry →

Displays accurately on every screen and translates well to print.

Temperature

Undertone

The subtle secondary bias in a color that seems neutral. A gray can have a blue or green undertone; a white can lean warm or cool. Undertones decide whether two near-neutrals clash or agree.Full glossary entry →

CoolWarm

warm

Nearest standard colors

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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →

CSS: purple #800080 · ΔE 9.8
RAL 4004: Claret violet #691639 · ΔE 7.1 · approximate

RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck. Pantone's values are proprietary and device-dependent, so we don't print lookups.

Where Velvet works

Web & UI: Use it directly for text on light surfaces; it clears AA contrast without adjustment.
Interiors: Use it where you want the eye to land: a front door, built-ins, or one bold wall.
Fashion: One garment in this color carries an outfit; two starts to compete.
Branding: Commands attention in logos and packaging; balance it with generous neutral space.
Web & UI: Use it decoratively for dividers, chart series, and illustration accents, and let neutrals carry the type.
Branding: Signals imagination and indulgence. Strong for beauty and creative-market brands.

Copy as: every ecosystem

Variations

Tints, shades, and tones of Velvet

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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →

Tints (lighter)

Shades (darker)

Tones (muted)

Harmonies

Color harmonies

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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →

Palettes built from Velvet by rotating its hue in OKLCH space. Click any swatch to copy its hex code.

Complementary

Analogous

Triadic

Split-complementary

Tetradic

Monochromatic

Accessibility

Contrast & accessibility

Aa on white

contrast 11.00:1

AA pass AAA pass AA large pass

Aa on black

contrast 1.91:1

AA fail AAA fail AA large fail

Best text color on a Velvet background: #ffffff

Palettes

Palettes featuring Velvet

Velvet with its complement

Soft neighbors of Velvet

Velvet triad

Explore

Similar colors

Looking for maximum contrast instead? The complement of Velvet is closest to Zucchini .

FAQ

Velvet FAQs

What color is Velvet?

Velvet is a dark pink with the hex code #750851. In HSL terms it has a hue of 320°, 87% saturation, and 25% lightness.

What is the hex code for Velvet?

The hex code for Velvet is #750851. In RGB it's rgb(117, 8, 81), and in CMYK it's cmyk(0%, 93%, 31%, 54%).

What colors go well with Velvet?

Velvet pairs naturally with green tones from its complementary harmony. Its own tints and shades always work as a monochrome scheme.

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