The four interlocking rings represent the four founding companies of the Auto Union, rendered in a signature red and black.
The palette
The colors, one by one
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Audi Red#BB0A30
In a palette, this red tone signals energy, urgency, and appetite.
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Black#000000
In a palette, this black tone signals authority, sophistication, and premium weight.
Widely published brand identity colors, shown as an approximate reference for design and study. No logos or brand marks are reproduced.
Reference
Hex and RGB reference
| Color | Hex | RGB |
|---|---|---|
| Audi Red | #BB0A30 | 187, 10, 48 |
| Black | #000000 | 0, 0, 0 |
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