The blue and white roundel echoes the colors of Bavaria, the German state where BMW was founded.
The palette
The colors, one by one
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BMW Blue#0066B1
In a palette, this blue tone signals trust, stability, and competence.
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White#FFFFFF
In a palette, this white tone signals simplicity, clarity, and space.
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Black#000000
In a palette, this black tone signals authority, sophistication, and premium weight.
Widely published brand identity colors, shown as an approximate reference for design and study. No logos or brand marks are reproduced.
Reference
Hex and RGB reference
| Color | Hex | RGB |
|---|---|---|
| BMW Blue | #0066B1 | 0, 102, 177 |
| White | #FFFFFF | 255, 255, 255 |
| Black | #000000 | 0, 0, 0 |
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