Tesla's minimal red-on-black identity mirrors the clean, screen-first aesthetic of its cars and software.
The palette
The colors, one by one
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Tesla Red#E82127
In a palette, this red tone signals energy, urgency, and appetite.
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Black#000000
In a palette, this black tone signals authority, sophistication, and premium weight.
Widely published brand identity colors, shown as an approximate reference for design and study. No logos or brand marks are reproduced.
Reference
Hex and RGB reference
| Color | Hex | RGB |
|---|---|---|
| Tesla Red | #E82127 | 232, 33, 39 |
| Black | #000000 | 0, 0, 0 |
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