The Ford Blue Oval script has been the brand's constant since the early 20th century, a mark of American motoring heritage.
The palette
The colors, one by one
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Ford Blue#00274E
In a palette, this blue tone signals trust, stability, and competence.
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White#FFFFFF
In a palette, this white tone signals simplicity, clarity, and space.
Widely published brand identity colors, shown as an approximate reference for design and study. No logos or brand marks are reproduced.
Reference
Hex and RGB reference
| Color | Hex | RGB |
|---|---|---|
| Ford Blue | #00274E | 0, 39, 78 |
| White | #FFFFFF | 255, 255, 255 |
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