Toyota's red overlapping ellipses form a stylised T, with the bright red conveying energy and reliability.
The palette
The colors, one by one
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Toyota Red#EB0A1E
In a palette, this red tone signals energy, urgency, and appetite.
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Black#000000
In a palette, this black tone signals authority, sophistication, and premium weight.
Widely published brand identity colors, shown as an approximate reference for design and study. No logos or brand marks are reproduced.
Reference
Hex and RGB reference
| Color | Hex | RGB |
|---|---|---|
| Toyota Red | #EB0A1E | 235, 10, 30 |
| Black | #000000 | 0, 0, 0 |
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