Shopify's shopping-bag green reads as growth and commerce, fitting for its merchant platform.
The palette
The colors, one by one
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Shopify Green#96BF48
In a palette, this green tone signals growth, health, and balance.
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Deep Green#5E8E3E
In a palette, this green tone signals growth, health, and balance.
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Ink#212B36
In a palette, this blue tone signals trust, stability, and competence.
Widely published brand identity colors, shown as an approximate reference for design and study. No logos or brand marks are reproduced.
Reference
Hex and RGB reference
| Color | Hex | RGB |
|---|---|---|
| Shopify Green | #96BF48 | 150, 191, 72 |
| Deep Green | #5E8E3E | 94, 142, 62 |
| Ink | #212B36 | 33, 43, 54 |
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