Slack's aubergine base carries a four-color hashtag mark, one color per petal of the octothorpe logo.
The palette
The colors, one by one
-
Aubergine#4A154B
In a palette, this pink tone signals warmth, playfulness, and approachability.
-
Blue#36C5F0
In a palette, this cyan tone signals clarity, calm, and technology.
-
Green#2EB67D
In a palette, this green tone signals growth, health, and balance.
-
Yellow#ECB22E
In a palette, this orange tone signals warmth, friendliness, and affordable fun.
-
Red#E01E5A
In a palette, this red tone signals energy, urgency, and appetite.
Widely published brand identity colors, shown as an approximate reference for design and study. No logos or brand marks are reproduced.
Reference
Hex and RGB reference
| Color | Hex | RGB |
|---|---|---|
| Aubergine | #4A154B | 74, 21, 75 |
| Blue | #36C5F0 | 54, 197, 240 |
| Green | #2EB67D | 46, 182, 125 |
| Yellow | #ECB22E | 236, 178, 46 |
| Red | #E01E5A | 224, 30, 90 |
Explore