Snapchat's electric yellow is deliberately hard to ignore, a color few major brands had claimed before it.
The palette
The colors, one by one
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Snapchat Yellow#FFFC00
In a palette, this yellow tone signals optimism, attention, and clarity.
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Black#000000
In a palette, this black tone signals authority, sophistication, and premium weight.
Widely published brand identity colors, shown as an approximate reference for design and study. No logos or brand marks are reproduced.
Reference
Hex and RGB reference
| Color | Hex | RGB |
|---|---|---|
| Snapchat Yellow | #FFFC00 | 255, 252, 0 |
| Black | #000000 | 0, 0, 0 |
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