American Express's blue box is a premium cue built over decades, standing for trust in travel and payments.
The palette
The colors, one by one
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Amex Blue#006FCF
In a palette, this blue tone signals trust, stability, and competence.
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White#FFFFFF
In a palette, this white tone signals simplicity, clarity, and space.
Widely published brand identity colors, shown as an approximate reference for design and study. No logos or brand marks are reproduced.
Reference
Hex and RGB reference
| Color | Hex | RGB |
|---|---|---|
| Amex Blue | #006FCF | 0, 111, 207 |
| White | #FFFFFF | 255, 255, 255 |
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