The red and gold with a stagecoach reference the bank's 19th-century express-delivery origins.
The palette
The colors, one by one
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Wells Fargo Red#D71E28
In a palette, this red tone signals energy, urgency, and appetite.
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Gold#FFCD41
In a palette, this orange tone signals warmth, friendliness, and affordable fun.
Widely published brand identity colors, shown as an approximate reference for design and study. No logos or brand marks are reproduced.
Reference
Hex and RGB reference
| Color | Hex | RGB |
|---|---|---|
| Wells Fargo Red | #D71E28 | 215, 30, 40 |
| Gold | #FFCD41 | 255, 205, 65 |
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