Visa colors

Visa's deep blue with a gold accent signals trust and stability, essential cues for a global payments network.

The palette

The colors, one by one

  • Visa Blue#1A1F71

    In a palette, this blue tone signals trust, stability, and competence.

  • Gold#F7B600

    In a palette, this orange tone signals warmth, friendliness, and affordable fun.

Widely published brand identity colors, shown as an approximate reference for design and study. No logos or brand marks are reproduced.

Reference

Hex and RGB reference

ColorHexRGB
Visa Blue#1A1F7126, 31, 113
Gold#F7B600247, 182, 0

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