Chase's blue octagon is one of the oldest continuously used bank logos in the United States, dating to the 1960s.
The palette
The colors, one by one
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Chase Blue#117ACA
In a palette, this blue tone signals trust, stability, and competence.
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Black#000000
In a palette, this black tone signals authority, sophistication, and premium weight.
Widely published brand identity colors, shown as an approximate reference for design and study. No logos or brand marks are reproduced.
Reference
Hex and RGB reference
| Color | Hex | RGB |
|---|---|---|
| Chase Blue | #117ACA | 17, 122, 202 |
| Black | #000000 | 0, 0, 0 |
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