The blue wordmark with a red arc over the T suggests an umbrella of financial protection.
The palette
The colors, one by one
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Citi Blue#056DAE
In a palette, this blue tone signals trust, stability, and competence.
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Red#D9261C
In a palette, this red tone signals energy, urgency, and appetite.
Widely published brand identity colors, shown as an approximate reference for design and study. No logos or brand marks are reproduced.
Reference
Hex and RGB reference
| Color | Hex | RGB |
|---|---|---|
| Citi Blue | #056DAE | 5, 109, 174 |
| Red | #D9261C | 217, 38, 28 |
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