The deep red and brown suggest roasted chiles and earthy ingredients central to the brand.
The palette
The colors, one by one
-
Chipotle Red#A81612
In a palette, this red tone signals energy, urgency, and appetite.
-
Brown#451400
In a palette, this brown tone signals earthiness, reliability, and craft.
Widely published brand identity colors, shown as an approximate reference for design and study. No logos or brand marks are reproduced.
Reference
Hex and RGB reference
| Color | Hex | RGB |
|---|---|---|
| Chipotle Red | #A81612 | 168, 22, 18 |
| Brown | #451400 | 69, 20, 0 |
Explore