The orange bolt reflects the drink's sports-hydration roots, developed for a Florida football team.
The palette
The colors, one by one
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Gatorade Orange#FF6600
In a palette, this orange tone signals warmth, friendliness, and affordable fun.
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Black#000000
In a palette, this black tone signals authority, sophistication, and premium weight.
Widely published brand identity colors, shown as an approximate reference for design and study. No logos or brand marks are reproduced.
Reference
Hex and RGB reference
| Color | Hex | RGB |
|---|---|---|
| Gatorade Orange | #FF6600 | 255, 102, 0 |
| Black | #000000 | 0, 0, 0 |
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