KFC's red-and-white stripes and the Colonel's face are inseparable from the brand's Southern-fried heritage.
The palette
The colors, one by one
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KFC Red#A70E13
In a palette, this red tone signals energy, urgency, and appetite.
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White#FFFFFF
In a palette, this white tone signals simplicity, clarity, and space.
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Black#231F20
In a palette, this gray tone signals neutrality, professionalism, and restraint.
Widely published brand identity colors, shown as an approximate reference for design and study. No logos or brand marks are reproduced.
Reference
Hex and RGB reference
| Color | Hex | RGB |
|---|---|---|
| KFC Red | #A70E13 | 167, 14, 19 |
| White | #FFFFFF | 255, 255, 255 |
| Black | #231F20 | 35, 31, 32 |
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