The Golden Arches in warm yellow on red use two of the most appetite-stimulating colors, visible from a distance on the highway.
The palette
The colors, one by one
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Golden Yellow#FFC72C
In a palette, this orange tone signals warmth, friendliness, and affordable fun.
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Red#DA291C
In a palette, this red tone signals energy, urgency, and appetite.
Widely published brand identity colors, shown as an approximate reference for design and study. No logos or brand marks are reproduced.
Reference
Hex and RGB reference
| Color | Hex | RGB |
|---|---|---|
| Golden Yellow | #FFC72C | 255, 199, 44 |
| Red | #DA291C | 218, 41, 28 |
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