Pepsi's blue, red, and white globe leans on patriotic colors and a rounded form that contrasts with its longtime rival's red.
The palette
The colors, one by one
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Pepsi Blue#004B93
In a palette, this blue tone signals trust, stability, and competence.
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Pepsi Red#EB1928
In a palette, this red tone signals energy, urgency, and appetite.
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White#FFFFFF
In a palette, this white tone signals simplicity, clarity, and space.
Widely published brand identity colors, shown as an approximate reference for design and study. No logos or brand marks are reproduced.
Reference
Hex and RGB reference
| Color | Hex | RGB |
|---|---|---|
| Pepsi Blue | #004B93 | 0, 75, 147 |
| Pepsi Red | #EB1928 | 235, 25, 40 |
| White | #FFFFFF | 255, 255, 255 |
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