The blue and silver can with two red bulls before a yellow sun is one of the most recognised in energy drinks.
The palette
The colors, one by one
-
Red Bull Blue#001489
In a palette, this blue tone signals trust, stability, and competence.
-
Red#CC0000
In a palette, this red tone signals energy, urgency, and appetite.
-
Yellow#FFC900
In a palette, this yellow tone signals optimism, attention, and clarity.
Widely published brand identity colors, shown as an approximate reference for design and study. No logos or brand marks are reproduced.
Reference
Hex and RGB reference
| Color | Hex | RGB |
|---|---|---|
| Red Bull Blue | #001489 | 0, 20, 137 |
| Red | #CC0000 | 204, 0, 0 |
| Yellow | #FFC900 | 255, 201, 0 |
Explore