The purple bell is unusual in fast food and helped Taco Bell stand out on late-night signage.
The palette
The colors, one by one
-
Taco Bell Purple#702082
In a palette, this purple tone signals creativity, luxury, and imagination.
-
Black#000000
In a palette, this black tone signals authority, sophistication, and premium weight.
-
White#FFFFFF
In a palette, this white tone signals simplicity, clarity, and space.
Widely published brand identity colors, shown as an approximate reference for design and study. No logos or brand marks are reproduced.
Reference
Hex and RGB reference
| Color | Hex | RGB |
|---|---|---|
| Taco Bell Purple | #702082 | 112, 32, 130 |
| Black | #000000 | 0, 0, 0 |
| White | #FFFFFF | 255, 255, 255 |
Explore