The red and the freckled logo girl give Wendy's a homespun, all-American fast-food identity.
The palette
The colors, one by one
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Wendy's Red#E2203D
In a palette, this red tone signals energy, urgency, and appetite.
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White#FFFFFF
In a palette, this white tone signals simplicity, clarity, and space.
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Blue#005596
In a palette, this blue tone signals trust, stability, and competence.
Widely published brand identity colors, shown as an approximate reference for design and study. No logos or brand marks are reproduced.
Reference
Hex and RGB reference
| Color | Hex | RGB |
|---|---|---|
| Wendy's Red | #E2203D | 226, 32, 61 |
| White | #FFFFFF | 255, 255, 255 |
| Blue | #005596 | 0, 85, 150 |
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