The yellow price tag on blue has anchored Best Buy's identity, a literal cue for deals in consumer electronics.
The palette
The colors, one by one
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Best Buy Blue#0046BE
In a palette, this blue tone signals trust, stability, and competence.
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Yellow#FFF200
In a palette, this yellow tone signals optimism, attention, and clarity.
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Black#000000
In a palette, this black tone signals authority, sophistication, and premium weight.
Widely published brand identity colors, shown as an approximate reference for design and study. No logos or brand marks are reproduced.
Reference
Hex and RGB reference
| Color | Hex | RGB |
|---|---|---|
| Best Buy Blue | #0046BE | 0, 70, 190 |
| Yellow | #FFF200 | 255, 242, 0 |
| Black | #000000 | 0, 0, 0 |
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