Costco's red and blue wordmark reads as plain and no-frills, matching the warehouse club's value proposition.
The palette
The colors, one by one
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Costco Red#E31837
In a palette, this red tone signals energy, urgency, and appetite.
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Blue#005DAA
In a palette, this blue tone signals trust, stability, and competence.
Widely published brand identity colors, shown as an approximate reference for design and study. No logos or brand marks are reproduced.
Reference
Hex and RGB reference
| Color | Hex | RGB |
|---|---|---|
| Costco Red | #E31837 | 227, 24, 55 |
| Blue | #005DAA | 0, 93, 170 |
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