IKEA's blue and yellow are the colors of the Swedish flag, a clear nod to the company's Scandinavian roots.
The palette
The colors, one by one
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IKEA Blue#0058A3
In a palette, this blue tone signals trust, stability, and competence.
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IKEA Yellow#FFDA1A
In a palette, this yellow tone signals optimism, attention, and clarity.
Widely published brand identity colors, shown as an approximate reference for design and study. No logos or brand marks are reproduced.
Reference
Hex and RGB reference
| Color | Hex | RGB |
|---|---|---|
| IKEA Blue | #0058A3 | 0, 88, 163 |
| IKEA Yellow | #FFDA1A | 255, 218, 26 |
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