The red heart and wordmark front one of the largest pharmacy chains in the United States.
The palette
The colors, one by one
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CVS Red#CC0000
In a palette, this red tone signals energy, urgency, and appetite.
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White#FFFFFF
In a palette, this white tone signals simplicity, clarity, and space.
Widely published brand identity colors, shown as an approximate reference for design and study. No logos or brand marks are reproduced.
Reference
Hex and RGB reference
| Color | Hex | RGB |
|---|---|---|
| CVS Red | #CC0000 | 204, 0, 0 |
| White | #FFFFFF | 255, 255, 255 |
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