The LEGO logo's white wordmark in a red square with yellow outline has been essentially fixed since 1973.
The palette
The colors, one by one
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LEGO Red#DA291C
In a palette, this red tone signals energy, urgency, and appetite.
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Yellow#FFCF00
In a palette, this yellow tone signals optimism, attention, and clarity.
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Black#000000
In a palette, this black tone signals authority, sophistication, and premium weight.
Widely published brand identity colors, shown as an approximate reference for design and study. No logos or brand marks are reproduced.
Reference
Hex and RGB reference
| Color | Hex | RGB |
|---|---|---|
| LEGO Red | #DA291C | 218, 41, 28 |
| Yellow | #FFCF00 | 255, 207, 0 |
| Black | #000000 | 0, 0, 0 |
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