FedEx pairs purple and orange, and famously hides an arrow in the negative space between the E and the x.
The palette
The colors, one by one
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FedEx Purple#4D148C
In a palette, this purple tone signals creativity, luxury, and imagination.
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FedEx Orange#FF6600
In a palette, this orange tone signals warmth, friendliness, and affordable fun.
Widely published brand identity colors, shown as an approximate reference for design and study. No logos or brand marks are reproduced.
Reference
Hex and RGB reference
| Color | Hex | RGB |
|---|---|---|
| FedEx Purple | #4D148C | 77, 20, 140 |
| FedEx Orange | #FF6600 | 255, 102, 0 |
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