The stylised A in blue, orange, and red has become a value-grocery signal across Europe and beyond.
The palette
The colors, one by one
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Aldi Blue#1E4491
In a palette, this blue tone signals trust, stability, and competence.
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Orange#F5A800
In a palette, this orange tone signals warmth, friendliness, and affordable fun.
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Red#EB0A1E
In a palette, this red tone signals energy, urgency, and appetite.
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Light Blue#24A9E1
In a palette, this cyan tone signals clarity, calm, and technology.
Widely published brand identity colors, shown as an approximate reference for design and study. No logos or brand marks are reproduced.
Reference
Hex and RGB reference
| Color | Hex | RGB |
|---|---|---|
| Aldi Blue | #1E4491 | 30, 68, 145 |
| Orange | #F5A800 | 245, 168, 0 |
| Red | #EB0A1E | 235, 10, 30 |
| Light Blue | #24A9E1 | 36, 169, 225 |
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