The green wordmark signals natural and organic groceries, core to the chain's positioning.
The palette
The colors, one by one
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Whole Foods Green#006F44
In a palette, this green tone signals growth, health, and balance.
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White#FFFFFF
In a palette, this white tone signals simplicity, clarity, and space.
Widely published brand identity colors, shown as an approximate reference for design and study. No logos or brand marks are reproduced.
Reference
Hex and RGB reference
| Color | Hex | RGB |
|---|---|---|
| Whole Foods Green | #006F44 | 0, 111, 68 |
| White | #FFFFFF | 255, 255, 255 |
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