Walmart's blue with a yellow spark signals everyday value and approachability across its stores and app.
The palette
The colors, one by one
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Walmart Blue#0071CE
In a palette, this blue tone signals trust, stability, and competence.
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Spark Yellow#FFC220
In a palette, this orange tone signals warmth, friendliness, and affordable fun.
Widely published brand identity colors, shown as an approximate reference for design and study. No logos or brand marks are reproduced.
Reference
Hex and RGB reference
| Color | Hex | RGB |
|---|---|---|
| Walmart Blue | #0071CE | 0, 113, 206 |
| Spark Yellow | #FFC220 | 255, 194, 32 |
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