eBay's four overlapping primary letters give the marketplace a playful, informal identity.
The palette
The colors, one by one
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Red#E53238
In a palette, this red tone signals energy, urgency, and appetite.
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Blue#0064D2
In a palette, this blue tone signals trust, stability, and competence.
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Yellow#F5AF02
In a palette, this orange tone signals warmth, friendliness, and affordable fun.
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Green#86B817
In a palette, this green tone signals growth, health, and balance.
Widely published brand identity colors, shown as an approximate reference for design and study. No logos or brand marks are reproduced.
Reference
Hex and RGB reference
| Color | Hex | RGB |
|---|---|---|
| Red | #E53238 | 229, 50, 56 |
| Blue | #0064D2 | 0, 100, 210 |
| Yellow | #F5AF02 | 245, 175, 2 |
| Green | #86B817 | 134, 184, 23 |
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